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Meta Ads in Action for Two Daughters

See how targeted campaigns increased engagement, drove online sales, and expanded the reach of Two Daughters, a New Zealand women's clothing brand.

9.68x
Return on Ad Spend
For every dollar spent, Two Daughters earned $9.68 back in revenue.
3.05%
Click-Through Rate
Well above the industry average for e-commerce Meta campaigns.
$11 to $15
Cost Per Purchase (NZD)
Highly efficient cost per conversion for a clothing brand.
2.1%
Store Conversion Rate
Visitors from ads converted into paying customers at a strong rate.
400%+
Sessions Increase
Website traffic grew over 400% month on month from the campaigns.
Proof

Real screenshots from the dashboards

Both images are taken directly from the client's accounts, showing the actual numbers delivered.

Shopify Dashboard
Shopify store dashboard showing sales and sessions growth over the campaign period.

Shopify store dashboard showing sales and sessions growth over the campaign period.

Meta Ads Manager
Meta Ads Manager showing campaign results including ROAS, click-through rate and cost per purchase.

Meta Ads Manager showing campaign results including ROAS, click-through rate and cost per purchase.

Screenshots shared with client permission.

The Brand

About Two Daughters

Two Daughters is a New Zealand women's clothing brand focused on quality, style, and accessibility. Their goal was to reach more customers online and grow their brand presence through paid social media.

We built their Framer website and ran their Meta ad campaigns as two separate engagements. The results below reflect the ads work alone.

The Challenge

What they needed

1

Drive consistent website traffic from cold audiences with no prior brand awareness.

2

Convert that traffic into profitable online purchases within a short testing window.

3

Identify which creatives and messaging performed best before committing to scale.

Our Approach

How we ran the campaigns

1
Cold traffic testing
We ran multiple ad creatives to cold audiences to identify which angles, images, and copy resonated best before scaling spend.
2
Retargeting warm visitors
A dedicated retargeting campaign brought back people who had already visited the site but not yet purchased, converting intent into sales.
3
Performance-driven optimisation
We monitored click-through rate, cost per click, and return on ad spend weekly, cutting underperformers and scaling winners.
Results

What the campaigns delivered

Within 30 days of launching, the campaigns produced consistent, measurable returns across every key metric.

9.68x
Return on Ad Spend
For every dollar spent, Two Daughters earned $9.68 back in revenue.
3.05%
Click-Through Rate
Well above the industry average for e-commerce Meta campaigns.
$11 to $15
Cost Per Purchase (NZD)
Highly efficient cost per conversion for a clothing brand.
2.1%
Store Conversion Rate
Visitors from ads converted into paying customers at a strong rate.
400%+
Sessions Increase
Website traffic grew over 400% month on month from the campaigns.

Want results like this for your brand?

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