How a full rebuild turned a dated corporate site into a dark, premium identity that matches the scale of a serious international trading business.
Latitude Commodities is a specialist meat and protein exporter based in Auckland, with trading offices in Montevideo and Sydney. They source beef, lamb, offal, seafood, dairy, poultry, and more from across the Southern Hemisphere and supply buyers worldwide.
They operate at serious scale, with a 16-person team across three countries and supply relationships spanning New Zealand, Australia, Uruguay, Chile, Brazil, Argentina, and beyond.
The existing site looked dated and template-built, a poor first impression for buyers evaluating a global trading partner.
No sense of scale. Nothing communicated offices across three countries or the breadth of the product range.
The design did not match the calibre of the business or the markets they operate in.
Every choice was made with one buyer in mind: someone evaluating a new supplier from the other side of the world.
Designed and built from scratch in React, responsive from phone to desktop, deployed on Cloudflare Pages.
Dark colour system, editorial typography, and consistent visual language across all pages.
Thirteen product categories, each with sourcing copy and photography.
16 staff profiles, and their three international offices shown on both the homepage and the about page.
Every page ships as real HTML with its own title, description and canonical URL, plus structured data for the company, products and FAQs, an XML sitemap and robots.txt.
Moved off the old Wix site onto latcom.co.nz, with 301 redirects on every legacy URL so nothing already indexed was lost in the switch.
A working contact form that delivers straight to their central inbox.
Images converted to WebP and the hero cut from 9.9MB to under 1MB, served from Cloudflare's edge for fast loads in the markets they sell into.
Websites start from $799. Tell us what you need and we will send you a fixed quote within 24 hours.