How a focused redesign, stripped back, mobile-first, and built around the buyer, turned a leaky ecommerce store into one that actually sells.
Two Daughters is an Auckland-based women's clothing brand. Quality pieces, clean aesthetics, prices that don't require a second mortgage.
Their customers already wanted what they were selling. The website just wasn't closing the deal. Owner Celia came to us to fix that.
The old site looked dated and was losing customers at the product page.
Mobile experience was slow and clunky on the devices most visitors actually used.
No clear brand identity. It looked like a generic template rather than a considered label.
Every design choice had one job: reduce the distance between landing and buying.
Within weeks of launch, Two Daughters had a conversion rate five times higher than before. When they added Meta ads on top, sessions grew over 400% month on month and every dollar spent on ads returned $9.68.
Ads results shown with client permission. View the full ad results →
"Working with Harper was super easy. The website looks clean and our customers love it. Massively improved my conversion rate."
Built from scratch. No template, no shortcut.
Logo, typography, and colour palette for a coherent label feel.
Shopify integration with a clean, fast product and checkout flow.
Designed for phones, polished on desktop.
Semantic markup and clean URLs from day one.
Live inside two weeks of kickoff.
Websites start from $799. Tell us what you need and we will send you a fixed quote within 24 hours.